: The Art Business Builds a Tower of Babel :

an excerpt by Edwin Z. Fisher

 

Art is an industry and its middlemen are the critics. From the time a work of art leaves the hands of its manufacturer until it is finally “consumed” by the public, it is in the critics' charge. Like middlemen in every industry, they package and promote the product. First they identify it according to style, size and purpose. Then they grade it according to quality. Finally, they put a price on it and try to get the customers interested.